Field Notes

We’ve organized Field Notes by the four points of the Main Street Approach. These correspond with the four elements of real estate value – Economic, Physical, Civic, and Social.

Downtown Areas We Have Visited

Main Street America Weekly (2025)

Main Street America Weekly (2025)

Throughout my career it has been my pleasure to work with Main Street America. This week I was pleased to see a quote attributed to me at the top of the Main Street America Weekly e-blast that goes out to downtown revitalization leaders nationally. My full quote about the Main...
Read More
Downtown and the Faubourgs – New Orleans, Louisiana

Downtown and the Faubourgs – New Orleans, Louisiana

My first visit to New Orleans was in January 2006. As a FEMA contractor I was stationed there a few days because there was no place to stay in Baton Rouge where headquarters was. After returning home I recounted the visit in a series of weekly letters that were published...
Read More
Downtown – Lambertville, New Jersey

Downtown – Lambertville, New Jersey

In 1778, Lambertville was the colonial river crossing village known as Coryell's Ferry. During the Revolution the Continental Army crossed the Delaware River from Pennsylvania and camped here from June 2022, 1778, on their way to the battle at Monmouth. St. John the Evangelist Roman Catholic Church has an impressive...
Read More
Downtown – Montclair, New Jersey

Downtown – Montclair, New Jersey

The Lackawana Railroad terminal building has been creatively repurposed with a barbeque restaurant and bar. The Montclair Center BID is responsible for revitalization efforts in Montclair. The Montclair Historic Preservation Commission prepared these markers to help people familiarize themselves with historic properties in town. Large scale new development is relatively...
Read More
Downtown – Rahway, New Jersey

Downtown – Rahway, New Jersey

This handsome station and plaza are a common sight for commuters. One needs to walk a few blocks away to see some exciting things happening. These way-finding signs offer an important amenity, especially for first time visitors. Given their significant size, a missed opportunity is to have something on the...
Read More
Downtown – Suffern, New York

Downtown – Suffern, New York

It's not every day that I get chance to take multiple trains from my home in Metuchen to just across the state line into New York. When visiting for a few short minutes I was pleasantly surprised by what I found. Suffern is a town with Revolutionary War ties and...
Read More
Downtown – Occoquan, Virginia

Downtown – Occoquan, Virginia

This cast concrete block building on the edge of town makes use of this distinctive building material. Upon entering town this skinny vernacular cottage caught our attention for the detailed spindle work. The town of Occoquan originated in 1758 when John Ballentine built his home Rockledge. Grist mills, a foundry,...
Read More
Hoboken Walking Tour – Hoboken, New Jersey

Hoboken Walking Tour – Hoboken, New Jersey

From the train sheds it is a short walk into the station. Whereas other stations are functional, this one is attractive to bringing people in like kings and queens. Warrington Plaza recognizes the planner who helped to start the NJ Transit system with the Hoboken station as the first property....
Read More
Downtown – Atlantic City, New Jersey

Downtown – Atlantic City, New Jersey

The entrance into Atlantic City gives a nice sense of arrival with these vertical pylons with stylized letters. A cluster of national chain stores makes it clear this is a shopping destination. The Nike store has pride of place while turning the corner towards the major resorts on the shore....
Read More
Knox Street – Dallas, Texas

Knox Street – Dallas, Texas

Knox Street in Dallas, Texas repeats the same design on either side of the light pole. At one level it makes the brand colors, logo, and social channels more prominent. At another level it is a missed opportunity to have a more design driven treatment with different content, colors, or...
Read More
Downtown – Cranford, New Jersey

Downtown – Cranford, New Jersey

Cleveland Plaza is a level of architectural intervention unusual for an older building. The canopy on steel and reinforced concrete armature gives a neat hat atop this structure. I was fortunate to get a peek into St. Michaels church down the block. The stained glass, while narrow and compact, had...
Read More
Downtown – Toms River, New Jersey

Downtown – Toms River, New Jersey

Toms River proudly displays how they are one of approximately two dozen Main Street New Jersey communities in the state on the entry signage to their downtown. As the county seat for Ocean County there is a preponderance of offices here for the county, the Municipality, various organizations, and many...
Read More
Downtown – Cocoa Beach, Florida

Downtown – Cocoa Beach, Florida

Ron Jon Surf Shop is the undisputed anchor for Cocoa Beach. There are a number of other businesses - both bars and restaurants - that contribute to a festive atmosphere downtown. Area142 is an outdoor performing arts venue with a private bar space for more contained activities. The "Downtown Cocoa...
Read More
Downtown – Florence, South Carolina (2023)

Downtown – Florence, South Carolina (2023)

We drove from New Jersey for a chance to see one of the three Great American Main Street Award winners for that year. My colleague Hannah Davis joined me to give a tour of Florence to me and my two kids who were travelling with me. Right away we were...
Read More
Downtown – Hamilton, Ontario

Downtown – Hamilton, Ontario

Martello on James St N with streetscape. Wild Orchid Restaurant with feature wall. Ongoing programming attracts people to the area. Layered street signage with blade sign, banners, wayfinding, and street art. Christ's Church Cathedral began in 1835 as a parish church. William Thomas expanded with the addition of a stone...
Read More
Downtown – Millburn, New Jersey

Downtown – Millburn, New Jersey

Millburn has an ideal location, close to New York City and at the foot of the South Mountain Reservation. There are many assets here including the Paper Mill Playhouse and the Greenwood Gardens not too far away from the downtown. Here are a few highlights from a recent visit. Fantastical...
Read More
Downtown – Point Pleasant Beach, New Jersey

Downtown – Point Pleasant Beach, New Jersey

As a frequent visitor to the Jersey Shore, we'd often pass through Point Pleasant Beach on our way to the shore. When an opportunity came up to visit and learn more about the revitalization happening there - it was too great of an opportunity to pass by. Right away we...
Read More
Downtown – Manchester, Vermont

Downtown – Manchester, Vermont

Customized blade sign as a stylized coffee cup with steam rising for "Up for Breakfast." The name has a double meaning because the store is on an upper floor. Positive graffiti with the reminder that "There's no place, Just like this place, Anywhere near this place. So, this must be...
Read More
Old City – Philadelphia, Pennsylvania

Old City – Philadelphia, Pennsylvania

Museum of the American Revolution Crucial moments in the American Revolution are told through artifacts and interpretive text. Of particular interest to us as people living in New Jersey was the section documenting Washington's retreat from November 1776. Washington wrote that he had "not above 3,000 men, and they very...
Read More
Chelsea – New York City, New York

Chelsea – New York City, New York

9th Ave and West 22nd St. Guardian Angel Roman Catholic Church. Lantern House. Marketed as "the bay window reinvented." Chelsea Market.
Read More
1 2 3 6