Field Notes

We’ve organized Field Notes by the four points of the Main Street Approach. These correspond with the four elements of real estate value – Economic, Physical, Civic, and Social.

Downtown Areas We Have Visited

Downtown and the Faubourgs – New Orleans, Louisiana

Downtown and the Faubourgs – New Orleans, Louisiana

My first visit to New Orleans was in January 2006. As a FEMA contractor I was stationed there a few days because there was no place to stay in Baton Rouge where headquarters was. After returning home I recounted the visit in a series of weekly letters that were published...
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Downtown – Lambertville, New Jersey

Downtown – Lambertville, New Jersey

In 1778, Lambertville was the colonial river crossing village known as Coryell's Ferry. During the Revolution the Continental Army crossed the Delaware River from Pennsylvania and camped here from June 2022, 1778, on their way to the battle at Monmouth. St. John the Evangelist Roman Catholic Church has an impressive...
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Downtown – Montclair, New Jersey

Downtown – Montclair, New Jersey

The Lackawana Railroad terminal building has been creatively repurposed with a barbeque restaurant and bar. The Montclair Center BID is responsible for revitalization efforts in Montclair. The Montclair Historic Preservation Commission prepared these markers to help people familiarize themselves with historic properties in town. Large scale new development is relatively...
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Downtown – Rahway, New Jersey

Downtown – Rahway, New Jersey

This handsome station and plaza are a common sight for commuters. One needs to walk a few blocks away to see some exciting things happening. These way-finding signs offer an important amenity, especially for first time visitors. Given their significant size, a missed opportunity is to have something on the...
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Downtown – Suffern, New York

Downtown – Suffern, New York

It's not every day that I get chance to take multiple trains from my home in Metuchen to just across the state line into New York. When visiting for a few short minutes I was pleasantly surprised by what I found. Suffern is a town with Revolutionary War ties and...
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Downtown – Occoquan, Virginia

Downtown – Occoquan, Virginia

This cast concrete block building on the edge of town makes use of this distinctive building material. Upon entering town this skinny vernacular cottage caught our attention for the detailed spindle work. The town of Occoquan originated in 1758 when John Ballentine built his home Rockledge. Grist mills, a foundry,...
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Downtown – Atlantic City, New Jersey

Downtown – Atlantic City, New Jersey

The entrance into Atlantic City gives a nice sense of arrival with these vertical pylons with stylized letters. A cluster of national chain stores makes it clear this is a shopping destination. The Nike store has pride of place while turning the corner towards the major resorts on the shore....
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Downtown – Cranford, New Jersey

Downtown – Cranford, New Jersey

Cleveland Plaza is a level of architectural intervention unusual for an older building. The canopy on steel and reinforced concrete armature gives a neat hat to this building. i was fortunate to get a peak into St. Michaels church down the block. The stained glass, while narrow and compact had...
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Downtown – Toms River, New Jersey

Downtown – Toms River, New Jersey

Toms River proudly displays how they are one of approximately two dozen Main Street New Jersey communities in the state on the entry signage to their downtown. As the county seat for Ocean County there is a preponderance of offices here for the county, the Municipality, various organizations, and many...
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Downtown – Cocoa Beach, Florida

Downtown – Cocoa Beach, Florida

Ron Jon Surf Shop is the undisputed anchor for Cocoa Beach. There are a number of other businesses - both bars and restaurants - that contribute to a festive atmosphere downtown. Area142 is an outdoor performing arts venue with a private bar space for more contained activities. The "Downtown Cocoa...
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Downtown – Florence, South Carolina (2023)

Downtown – Florence, South Carolina (2023)

We drove from New Jersey for a chance to see one of the three Great American Main Street Award winners for that year. My colleague Hannah Davis joined me to give a tour of Florence to me and my two kids who were travelling with me. Right away we were...
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Downtown – Hamilton, Ontario

Downtown – Hamilton, Ontario

Martello on James St N with streetscape. Wild Orchid Restaurant with feature wall. Ongoing programming attracts people to the area. Layered street signage with blade sign, banners, wayfinding, and street art. Christ's Church Cathedral began in 1835 as a parish church. William Thomas expanded with the addition of a stone...
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Downtown – Millburn, New Jersey

Downtown – Millburn, New Jersey

Millburn has an ideal location, close to New York City and at the foot of the South Mountain Reservation. There are many assets here including the Paper Mill Playhouse and the Greenwood Gardens not too far away from the downtown. Here are a few highlights from a recent visit. Fantastical...
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Downtown – Point Pleasant Beach, New Jersey

Downtown – Point Pleasant Beach, New Jersey

As a frequent visitor to the Jersey Shore, we'd often pass through Point Pleasant Beach on our way to the shore. When an opportunity came up to visit and learn more about the revitalization happening there - it was too great of an opportunity to pass by. Right away we...
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Downtown – Manchester, Vermont

Downtown – Manchester, Vermont

Customized blade sign as a stylized coffee cup with steam rising for "Up for Breakfast." The name has a double meaning because the store is on an upper floor. Positive graffiti with the reminder that "There's no place, Just like this place, Anywhere near this place. So, this must be...
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Old City – Philadelphia, Pennsylvania

Old City – Philadelphia, Pennsylvania

Museum of the American Revolution Crucial moments in the American Revolution are told through artifacts and interpretive text. Two examples are the Wait Monument on the Boston road was near where the first shots were fired and the reproduction of the "Rising Sun" chair that George Washington sat on when...
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Chelsea – New York City, New York

Chelsea – New York City, New York

9th Ave and West 22nd St. Guardian Angel Roman Catholic Church. Lantern House. Marketed as "the bay window reinvented." Chelsea Market.
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Downtown – Carteret, New Jersey

Downtown – Carteret, New Jersey

Wayfinding signage Carteret Performing Arts and Event Center Music notes and piano key crosswalks Streetscape. Residential neighborhood. Waterfront Park with Fresh Kills in distance.
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Downtown – Trenton, New Jersey

Downtown – Trenton, New Jersey

Trenton Battle Monument. Opened in 1896 to commemorate the American victories at the Battles of Trenton. St. Michael's Episcopal Church, 140 North Warren St. Built 1747-48; used as a hospital after the Battles of Trenton; buried in the churchyard is David Brearley, a signer of the U.S. Constitution. Quaker Meeting...
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Downtown – Salem, Massachusetts

Downtown – Salem, Massachusetts

Salem has a wonderful mix of historical sites and unique public art to fill in many of the gaps in between. The two primary stories are related to the Witch trials and the lives tragically lost, and maritime activities that supported literary pursuits and an ambitious building program. Most notable...
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