sugar cane straw thatching
Agricultural byproduct that may be woven together and used as roof covering material.
2905, 2023
1705, 2023
Field Notes: Local Food
One of the direct effects of the COVID-19 pandemic were questions about food systems and where our food comes from. Production delays and creeping inflation in recent years have been cause for major concern. Collectively these crises revealed the disconnected nature between where food is raised and consumed. The farmers market movement has long focused on local food. Some require
2504, 2023
Field Notes : Sandwich Board
A sandwich board can be the first element for your store encouraging people to come up to it and touch to develop a connection with your store. For that reason, your sandwich board needs to be in an impeccable state of repair – no rusty wheels, peeling letters. Make your sandwich board of a high quality expressive of your story
2204, 2023
Field Notes: Brand Development
Many think of a nonprofit brand about being about a logo and tagline. It’s so much deeper than that capturing perceptions of what a nonprofit stands for, what it does, and how much social impact it is thought to achieve. Peter Frumkin at the Masters in Nonprofit Leadership Program at the University of Pennsylvania’s School of Social Policy and Practice
2204, 2023
Field Notes: Local First
Local First leads the development of an economy grounded in local ownership that meets the basic needs of people, builds local wealth and social capital, functions in harmony with our ecosystem, and encourages joyful community life. Independently organized Local First programs define local as follows: Locally owned Privately held Headquartered in the community When making the case for why to
2004, 2023
Field Notes: Business Recruitment
The International Economic Development Council in their Economic Development 101 training suggest the best business recruitment strategy is a business retention strategy. How does one go about accomplishing that? Regular contacts for one. In a Main Street setting the motto should always be to “get out.” Only when the manager is out and about in the district can they see,
1704, 2023
Field Notes: Two Sided Signs
This example of vehicular wayfinding sign in Albion, Michigan, is both attractive and also designates as people are “entering” and “leaving” the Superior Street Commercial Historic District in Albion, Michigan. There is one pole but two signs with a slight difference of messaging on either side. The Youngs Home sign in Oyster Bay, New York is identical on each side.
1304, 2023
Field Notes: Conversation Landscape
We first became acquainted with the concept of a conversation landscape from the work by the urban designer Jan Gehl. The following quote from the book Life Between Buildings captured the concept well. “Chairs placed close together around a table, such as in sidewalk cafes, help conversations start. Good conversation landscapes can be found in traditional European train compartments. In
1104, 2023
Field Notes: Retail Promotions
Retail promotions are designed to make cash registers ring for businesses. This is different from special events that draw people to an area but does not typically lead to direct spending at local businesses. Small Business Saturday is perhaps the best known example of a retail promotion, encouraging people to shop at small businesses the Saturday after Thanksgiving each year.
1004, 2023
Field Notes: Parklet
A parklet is not only a physical intervention but also an economic one. To transform a parking spot on average of 250 to 400 square feet into a place for people allows getting a greater return on investment. Various studies have shown that spending by parklet users can boost revenue at neighboring businesses by 2x or 3x. This spending is