This example of vehicular wayfindingsign in Albion, Michigan, is both attractive and also designates as people are “entering” and “leaving” the Superior Street Commercial Historic District in Albion, Michigan. There is onepole but two signs with a slight difference of messaging on either side.
The Youngs Home sign in Oyster Bay, New York is identical on each side. Apparently at some point it had a single base at the bottom, though this was likely lost in an accident or by wear and tear (the sign is dated 1932). Identical text shows an awareness that the sign has two sides, though the lack of variation on each sideleavesone wanting a bit more.
Large corporations get it too. This gatewayentrancesign has directional information with distance to neighboring locations. Entering the Tanger parking lotone clearly knows where they have arrived. Exiting they have clear directions where to go next. This is effective use of both sides of the sign. Note even the side between the two faces has branding on it.
Wayfinding signage example from Middletown, Connecticut. These three panels are contoured around a lightpole. They help with navigation and provide descriptive information about the Main Street district. No side is wasted.
One final example, also from Metuchen, New Jersey (and just feet away from the wayfindingsign featured above) orients people and cars to the Lincoln Highway. Recognizing the three-dimensional nature of the marker, a simple arrow is placed on the blanksideto show the direction and orientation of the Lincoln Highway.