Field Notes: Business Recruitment

Isaac Kremer/ April 20, 2023/ Economic, Field Notes/ 0 comments

The International Economic Development Council in their Economic Development 101 training suggest the best business recruitment strategy is a business retention strategy. How does one go about accomplishing that? Regular contacts for one. In a Main Street setting the motto should always be to “get out.” Only when the manager is out and about in the district can they see, feel, and understand what businesses need. Visibility is important too. Retention can be achieved through direct and indirect methods. Direct methods might include technical and financial assistance, such as a storefront improvements program with grants. Indirect methods might include enhancing cleaning and maintenance of the surrounding area, placemaking activities that welcome people, and marketing campaigns that help to expand the secondary market area and bring new customers in.

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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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