Field Notes: Business Recruitment

Isaac Kremer/ April 20, 2023/ Economic, Field Notes/ 0 comments

The International Economic Development Council in their Economic Development 101 training suggest the best business recruitment strategy is a business retention strategy. How does one go about accomplishing that? Regular contacts for one. In a Main Street setting the motto should always be to “get out.” Only when the manager is out and about in the district can they see, feel, and understand what businesses need. Visibility is important too. Retention can be achieved through direct and indirect methods. Direct methods might include technical and financial assistance, such as a storefront improvements program with grants. Indirect methods might include enhancing cleaning and maintenance of the surrounding area, placemaking activities that welcome people, and marketing campaigns that help to expand the secondary market area and bring new customers in.

Share this Post

About Isaac Kremer

Isaac D. Kremer, MSARP, is a nationally recognized expert in the revitalization of commercial districts. Professionally he is the Executive Director of Experience Princeton, a business improvement district in Princeton, New Jersey. Kremer is a sought after speaker having been invited to speak at over 30 conferences. The prior two downtowns he managed were named Great American Main Street Award (GAMSA) Semifinalists, and Metuchen, New Jersey where he and his family live was named a GAMSA winner in 2023 by Main Street America.

Leave a Comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.