In 1778, Lambertville was the colonial river crossing village known as Coryell’s Ferry. During the Revolution the Continental Army crossed the Delaware River from Pennsylvania and camped here from June 2022, 1778, on their way to the battle at Monmouth. St. John the Evangelist Roman Catholic Church has an impressive edifice in the heart of … Read more
This handsome station and plaza are a common sight for commuters. One needs to walk a few blocks away to see some exciting things happening. These way-finding signs offer an important amenity, especially for first time visitors. Given their significant size, a missed opportunity is to have something on the back blank side. Given the … Read more
Earlier we shared our story from arriving in Birmingham through the close of the Opening Plenary on Day 1. This post will cover the time after the Opening Plenary on Monday and before leaving Tuesday afternoon. A full day of programming was available Monday afternoon. I started by heading my way to the Shuttlesworth Screening. … Read more
Over the past decade I have attended every in person Main Street Now conference. Through that experience I have developed both expectations and an appreciation for the unique strengths and lessons that each host city has to offer. Birmingham was no exception. In a post spanning two parts I will share about my experience with … Read more
Founders of the market sought to create something more than a store, where friends and neighbors could gather together. They feature a juried collection of over 40 makers, curators and collectors. Domaci Market is a general store offering everyday essentials for a healthy home, and Domaci Design Studio to support furniture shopping. Events are held … Read more
Belle Mara is both a brewery and a distillery, serving their own beer and spirits in separate buildings. We visited during their Christmas Market when there were a number of craft vendors and food trucks, in addition to tasting of the spirits that they are known for. Hand painted signs on their building is a … Read more
Utility boxes are among those necessary features of modern life that add little to the built environment – in most cases. Some have been painted, others have been wrapped. They can convert a message artistically or philosophically. In Seattle the boxes were used for neighborhood branding and wayfinding. Recently when I was visiting New Brunswick, … Read more
Never underestimate what some green astroturf and timbers can do to activate an empty or underutilized public space. We loved stumbling across this pop-up bocce court in Millburn, New Jersey. Something else they got right was clustering movable furniture, planters, and public art elements. Altogether it made a nice unexpected outdoor gathering space. Only thing … Read more
Coda: we got thinking about economics. If a table is available for sit down diners and is turned over five times with an average ticket of $60, that is $300. Profit margins for restaurants are quite low between 3% and 10%. So for that $300 of revenue the business may make between $9 and $30 … Read more
Return on Marketing Investment (ROMI) involves sharing data which your organization needs to feel successful and excited to do more. Measurement and analysis is a core competency that Main Street programs should have. Of the many tactics that can be used (Search Engine Optimization, Blogging and Content Creation, Social Media, etc.) there are some basic … Read more