The Grabler Building, located at 44 Laight Street in the Tribeca North Historic District of Manhattan, New York City. Built in 1896 by the McCabe Brothers and designed by architects Clinton and Russell in the Renaissance Revival style, this 7-story structure originally served as a commercial warehouse. It takes its name from one of its … Read more
The City of Atlanta Department of Aviation Art Program Artist – Steve Waldeck As you approach “Flight Paths”, you may notice the rich colors of a lush forest from above. The sculptural tree canopy filters layers of light, while sound and animation shelter the space. It is our hope that as you take a 450-foot … Read more
Utility boxes are among those necessary features of modern life that add little to the built environment – in most cases. Some have been painted, others have been wrapped. They can convert a message artistically or philosophically. In Seattle the boxes were used for neighborhood branding and wayfinding. Recently when I was visiting New Brunswick, … Read more
Over the last few years I observed how the next town over from where I live has been trying to jumpstart revitalization efforts. The town is Edison and the neighborhood is called Clara Barton. There are a few multi-story buildings but most are single story and spaced out typical of a suburban neighborhood commerical district. … Read more
Never underestimate what some green astroturf and timbers can do to activate an empty or underutilized public space. We loved stumbling across this pop-up bocce court in Millburn, New Jersey. Something else they got right was clustering movable furniture, planters, and public art elements. Altogether it made a nice unexpected outdoor gathering space. Only thing … Read more
Coda: we got thinking about economics. If a table is available for sit down diners and is turned over five times with an average ticket of $60, that is $300. Profit margins for restaurants are quite low between 3% and 10%. So for that $300 of revenue the business may make between $9 and $30 … Read more
Millburn has an ideal location, close to New York City and at the foot of the South Mountain Reservation. There are many assets here including the Paper Mill Playhouse and the Greenwood Gardens not too far away from the downtown. Here are a few highlights from a recent visit. Fantastical Garden, 2022 This sculpture by … Read more
Liv Breads Artisan Bakery and Coffee Bar is located at 184 Essex Street in downtown Millburn. Liv Breads is highly celebrated for its traditional, scratch-baked European-style selections: The narrow storefront has a row of seating, a counter with full service to the side with drop pendants overhead. Dividing them is a product merchandising shelf to … Read more
Springbone Kitchen, a health-focused fast-casual eatery located at 321 Millburn Ave, Millburn, New Jersey. Springbone Kitchen specializes in 100% gluten-free and nutrient-dense comfort food. Key highlights of their kitchen philosophy include: The menu centers around house-made bone broths, customizable bowls, and healthy sides: The storefront windows proper, are a bit understated and the brand identity … Read more
Return on Marketing Investment (ROMI) involves sharing data which your organization needs to feel successful and excited to do more. Measurement and analysis is a core competency that Main Street programs should have. Of the many tactics that can be used (Search Engine Optimization, Blogging and Content Creation, Social Media, etc.) there are some basic … Read more