relevance score

Isaac Kremer/ July 2, 2025/ / 0 comments

A metric available in Facebook Ads Manager that indicates how well a target audience is responding to ads on a scale of 1 to 1O; the score is based on positive feedback such as likes, comments, and shares as well as negative feedback such as “hide this ad;” the higher a relevance score, the more likely it is to be selected over other ads to be shown to a target audience. (Davis, 2025)

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About Isaac Kremer

Isaac is a nationally acclaimed downtown revitalization leader, speaker, and author. Districts Isaac managed have achieved over $1 billion of investment, more than 1,899 jobs created, and were 2X Great American Main Street Award Semifinalists and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, Patch, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP), with additional certifications from the International Economic Development Council, National Park Service, Project for Public Spaces, Grow America (formerly the National Development Council), and the Strategic Doing Institute.

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