relevance score
Isaac Kremer/ July 2, 2025/ / 0 comments
A metric available in Facebook Ads Manager that indicates how well a target audience is responding to ads on a scale of 1 to 1O; the score is based on positive feedback such as likes, comments, and shares as well as negative feedback such as “hide this ad;” the higher a relevance score, the more likely it is to be selected over other ads to be shown to a target audience. (Davis, 2025)