Programmatic architecture
Design of a building that resembles the product sold inside, thereby becoming a super size sign. The style flourished in the 1930s, as merchants sought new ways to capture the attention of automobile drivers. Examples include show repair shops in the shape of a show, hotdog stands shaped like a bun, etc. the Longaberger Basket Co. headquarters in Ohio revived the architectural concept in the 1990s. Many programmatic buildings were demolished after their initial usefulness expired. (Kremer, 2025)