Storefront – 2 Chicks with Chocolate – Middletown, New Jersey

Isaac Kremer/ October 3, 2018/ AI Assisted, Economic, storefront/ 0 comments

The storefront of 2 Chicks with Chocolate, is located at 1300 Highway 35 South in Middletown, New Jersey. The shop features custom-painted window murals displaying cheerful dancing sunflowers alongside a message reading, “Come Visit our Metuchen Location” (which serves as a dedicated What’s the Scoop pickup hub at 457 A Main Street). The right window lists a hand-painted menu showcasing their specialty treats, including handmade truffles, corporate collection boxes, customizable favors, and artisanal chocolate gift ideas.

At the time of this photograph there was a second location in Metuchen. This was later closed.

This view highlights the interior boutique space of the 2 Chicks with Chocolate location in Middletown, New Jersey. The long service counter is covered in an intricate earth-toned mosaic tile pattern. It features a pristine glass display case showcasing rows of their signature, vibrant, hand-painted bonbons and gourmet truffles arranged by flavor profile. The interior utilizes smooth, warm-toned walls accented by hanging glass pendant lights, a dark hardwood floor, and framed photographic prints showcasing the cocoa-making process from pod to finished chocolate. In the background, floating wall shelving displays curated retail boxes and festive seasonal decorations, reflecting an autumn theme with small pumpkins and fall leaves.

The entrance door has the logo at eye level and contact information below. Missing are the hours of operation.

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About Isaac Kremer

IsaacKremer.com is the personal website of Isaac Kremer, MSARP, a nationally recognized leader in the Main Street Approach to commercial district revitalization with over 25 years of experience. Kremer, New Jersey's first certified Main Street America Revitalization Professional (MSARP), has served as founding executive director for organizations like Experience Princeton and the Metuchen Downtown Alliance, which won a Great American Main Street Award under his leadership. He recently became director of the Royal Oak Downtown Development Authority in Michigan.

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