Storefront – Enjoy Michigan – Traverse City, Michigan
Enjoy Michigan is a culture and apparel shop located at 118 S. Union Street in Traverse City (1 block N. Of Front St.)]. The store celebrates the state with original apparel, gifts, and goods made by local Northern Michigan artists. The shop features a distinctive retro triangular pennant sign above the entryway and a custom neon outline of Michigan’s Upper and Lower Peninsulas illuminating the front window.
The main cash wrap features a mid-century modern aesthetic, constructed with decorative concrete breeze blocks stacked under a thick, light-toned solid wood countertop. The foreground displays folded, screen-printed graphic tees featuring iconic Michigan designs alongside a structured white baseball cap resting on a minimalist hairpin-leg table. The countertop holds small-batch retail goods, including glass vials with cork stoppers, handmade soaps, and stickers created by local artists.
Countertop displays include die-cut souvenir stickers, including a silhouette of the Upper and Lower Peninsulas, a Michigan black bear design, and a triangular Sleeping Bear Dunes graphic. A row of small glass vials with cork stoppers sits next to minimalist, hand-poured glass jar candles featuring botanical labels. To the right, brightly colored neon orange and pink artisanal soaps are shaped like the iconic Michigan “mitten” map silhouette. In the background, open wooden industrial shelves display rows of folded screen-printed tees and hanging apparel.
The custom coaster display table has coasters that feature vintage-style illustrations celebrating specific Northern Michigan landmarks. Stacks include designs for Northport, Lake Leland, Manitou Islands, Crystal Lake, Straits of Mackinac, and Lake Leelanau. The merchandise is neatly arranged on a light-colored wooden table supported by rustic, black metal hairpin legs. This furniture fits in with the retro styling of the store.
A delicate jewelry display shows two fine-chain necklaces featuring custom cursive nameplates that are laid out for shoppers. The piece on the left clearly spells out “Michigan” in a gold-toned finish. The necklaces are wrapped around blocks of raw, unpolished Oriented Strand Board (OSB) composite wood, adding an industrial, upcycled touch to the store’s interior aesthetic.
This image shows another angle of the retail merchandise arranged on the wooden checkout counter. A wooden display board features a collection of circular glass-cabochon pendant necklaces showcasing various Northern Michigan maps and graphic prints. An acrylic bin upfront holds colorful, small pin-back buttons featuring regional imagery and state abbreviations. To the right, matching bracelets and additional jewelry charms sit pinned onto raw composite wood blocks. On the far left, a stack of neon-green “Mitten Soap” sits next to clean-burning container candles and a potted jade plant.
Apparel clothing is organized on a heavy-duty, multi-level freestanding display rack constructed from dark industrial iron plumbing pipes and fittings. The hangers hold rows of soft, solid-colored t-shirts screen-printed with the store’s signature “Enjoy Michigan” logo across the chest. On the far right, a brown graphic tee features the vintage logo for Stroh’s Bohemian Beer, a historic and beloved brewery originally founded in Detroit, Michigan. The industrial theme is complemented by light blonde wood floor panels and a matching plywood accent wall framing the wall-mounted apparel items.