MotorCities Website Refresh – Detroit, Michigan
The MotorCities Automotive National Heritage Area recently launched a new website which includes a crisp and refreshing graphic layout and design, improved interface and usability, and some exciting new interactive content.
The “MotorCities Interactive Region Map” which is accessible by clicking a title with that name in the upper right-hand corner of the site, is particularly exciting. Here heritage tourism attractions throughout the MotorCities region and a few outside of the region are displayed.
As databases go, however, this one suffers from omissions. Entire counties have no “pins” at all. This indicates more time needs to be placed into developing richer and richer content. And of those attractions that are displayed, there are placeholders for an image of the attraction, but few if any images are included.
Close observers will also note that some content, especially the names of members of each Stewardship Community has been omitted. Perhaps there is a good reason for this, though transparency ought to be an important consideration for an organization like this affiliated with the National Park Service.
Ultimately my review of the MotorCities website is like my review of many of the cars at the recent Detroit International Auto Show – nice look and design, but once I get inside and look under the hood, I’m left wanting more. Can anyone say MotorCities.org v.2.0?