The number of cycles per unit time of a waveoroscillation. 2. anadvertisingtermthat refers to how many times an ad was shown to the average user in a defined target audience; frequency is calculated by dividing the total number of ad impressions by the total ad reach; frequency over 1.00 means that at least some users saw your ad more than once; if a frequency is high, advertisers should be wary about wastingbudget by serving ads too many times to each user and thus lowering relevance. (Kremer, 2025)
