boosted post
Isaac Kremer/ July 2, 2025/ / 0 comments
A Facebook post that a user puts money behind to increase its reach; boosted posts allow for audience targeting, a set duration, and a budget; however they differ from paid ads as they start as organic posts that then receive additional paid reach based on a preset budget; boosted posts are best used when the objective is to engage existing customers or improve brand image. (Davis, 2025)