Downtown – Caldwell, New Jersey

Isaac Kremer/ June 10, 2018/ beer, downtown, Economic, Field Notes, Physical, preservation, storefront, streetscape/ 0 comments

This handsome buff colored brick building with cream colored terra cotta detailing. Chevron detailing is in numerous places, along with stylized disks, and ziggurats. A Vitruvian wave motif is on the second floor above the Chicago window. Interestingly the corner of the second floor is carried by a brick pier with terra cotta molding. A stacked brick bond is used on all four sides, and the corners of the terra cotta are chamfered to reduce the likelihood of damage and chipping.

Cloverleaf Tavern is the oldest family owned business in the Borough of Caldwell, established by George Dorchak, Jr. in 1933. Among its many claims to fame are being ranked the #1 Craft Beer Bar in the Northeast, #3 Craft Beer Bar in the Nation, over 600 different beers served annually, over 80 different bottled beers, and 24 craft beers on draft. The tavern is so focused on providing varieties of beer that the beer menu is revised up to three times daily.

This three-story canted corner Petrolio Building from 1922 is divided into bays with bricks of contrasting color. A dentiled brick molding is visible above the third floor level and a parapet wall rises above it disguising the roof and any equipment there.

The street is defined by mostly two-story buildings. This leaves the church steeple in the distance one of the highest points in town.

This three-story building with a Domino’s on the ground floor. The third floor has round arch windows with their window hoods supporting a heavy keystone and connected with one another in series. A small cornice is visible just below the parapet. Gutters run down from either side in the front of the building, as opposed to the back.

Banners in Caldwell encourage people to “Shop, Dine, and Enjoy.”

While the space is very narrow, an effort to provide outdoor dining was made here. Interspersing tables with large plants gives a degree of privacy for each table.

Rock N Joe has a contemporary and upbeat feel with bold colors, modern lighting, and social seating options including bar stools around an oversized high top table.

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About Isaac Kremer

IsaacKremer.com is the personal website of Isaac Kremer, MSARP, a nationally recognized leader in the Main Street Approach to commercial district revitalization with over 25 years of experience. Kremer, New Jersey's first certified Main Street America Revitalization Professional (MSARP), has served as founding executive director for organizations like Experience Princeton and the Metuchen Downtown Alliance, which won a Great American Main Street Award under his leadership. He recently became director of the Royal Oak Downtown Development Authority in Michigan.

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