Bean & Bite – Washington, DC

Isaac Kremer/ March 4, 2014/ placemaking, storefront/ 0 comments

Cash wrap with logo prominently displayed and well lit on accent wall.

Consistent use of materials in cash wrap and islands for service creatively activate the space. Drop pendants provided accent lighting for an already well lit space. Grab and go fridge and self serve coffee stands required less direct handling by staff.

Cafe menu with sizes and prices on underutilized wall space.

In store signage featured sizes and prices on an underutilized wall space. Wall surfaces were transformed into tools to express the brand story through image, text, and placement.

Physical reference to delivery services in store.
Grab & Go cooler for prepared food.
View of customer area inside store.
Creative way-finding printed on walls and piers.

Postscript

While this store closed some time after our visit in 2014, the brand lives on and the store has found a new location in DC.

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About Isaac Kremer

IsaacKremer.com is the personal website of Isaac Kremer, MSARP, a nationally recognized leader in the Main Street Approach to commercial district revitalization with over 25 years of experience. Kremer, New Jersey's first certified Main Street America Revitalization Professional (MSARP), has served as founding executive director for organizations like Experience Princeton and the Metuchen Downtown Alliance, which won a Great American Main Street Award under his leadership. He recently became director of the Royal Oak Downtown Development Authority in Michigan.

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