8. Chelsea Mens Wear, Biddle 2944, Facade modernized 1972
Chelseas main store has been at this location since 1960. The business expanded to 26 Stores including Willow Tree and The Branch locations throughout the Detroit region. The two Wyandotte stores were able to survive tough economic times by providing quality merchandise and superior customer service.
The Biddle Ave façade was commissioned by owner Gilbert Rose in 1972. Several rows of large red and white letters with the word Chelsea repeat across the façade. This might be considered post-modern design where text becomes structure. Behind these is a porcelain front, and a round arched entrance with glass doors below. A year after being completed, in 1973 the façade and new décor of the store were featured on the cover of a prominent retailing magazine.