over-the-top

Isaac Kremer/ July 2, 2025/ / 0 comments

Abbreviation OTT. A type of digital advertising that delivers video content over the internet through streaming services bypassing traditional broadcast, satellite, or cable channels; OTT ads are a great way to reach target audiences that have discontinued traditional TV use in favor of streaming services with ads. (Davis, 2025)

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About Isaac Kremer

IsaacKremer.com is the personal website of Isaac Kremer, MSARP, a nationally recognized leader in the Main Street Approach to commercial district revitalization with over 25 years of experience. Kremer, New Jersey's first certified Main Street America Revitalization Professional (MSARP), has served as founding executive director for organizations like Experience Princeton and the Metuchen Downtown Alliance, which won a Great American Main Street Award under his leadership. He recently became director of the Royal Oak Downtown Development Authority in Michigan.

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