market area

Isaac Kremer/ September 26, 2022/ / 0 comments

The geographical area from which customers travel to take advantage of the products, goods, services, and entertainment of an area. May be subdivided into primary market area and secondary market area. The primary market area is often a municipality, while the secondary market area reaches further out and includes outlying geographies. In a downtown setting, often the only way to grow the local economy is by extending the secondary market area further outwards. (Kremer, 2022)

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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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