Storefront – Lush, Edison, New Jersey

Store layout incorporating natural materials, industrial finishes (polished concrete, tile, metal), and hand-written signs that follow brand guidelines of store.
Bath bomb testing station near the entrance.
Powerful product demonstration opportunity to see how a bath bomb functions. Embraces all senses.
Call to action requesting feedback using push text and QR code.
Interesting format for social giving – the Charity Pot – sales from which go to support local grassroots organizations.

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