Italianate commercial building

Isaac Kremer/ September 16, 2018/ / 0 comments

In the Italianate storefront popular during the 1870s and 1880s, the window treatment (which included the shape and size of the window and the lintel or sill), the cornice line, and the corners of the building offered the most opportunities for detail from the limited design possibilities. Windows were generally long and narrow, and lintels and sills were of metal, brick, stone, or cement. Lintels were visually heavy units, segmented or rounded. Metal pieces had ornamented surfaces. The cornice was most often metal and had an entablature organization—architrave, frieze, and cornicewith heavy brackets at the corners and lighter, perhaps paired, brackets across the cornice. Façade designs that divided the first floor from the second had an ornamented beam or surface moldings that capped the display windows. The corners of buildings could be quoined in brick or stone, or pilasters or half columns might mark the edges and frame the lower level. It was also common to stack the upright elements on top of one another… Photo from Traverse City, Michigan, 2018. (Gottfried & Jennings, 1985)

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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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