Field Notes : Sandwich Board

Isaac Kremer/ April 25, 2023/ Field Notes, Physical, storefront/ 0 comments

A sandwich board can be the first element for your store encouraging people to come up to it and touch to develop a connection with your store. For that reason, your sandwich board needs to be in an impeccable state of repair – no rusty wheels, peeling letters. Make your sandwich board of a high quality expressive of your story and brand. Do not use plastic off the shelf products that can be seen in other places. Make your sandwich board unique just like your business is. The sandwich board helps to put a pin on the block for potential customers, drawing them along the sidewalk to your location. Make your sandwich board personalized.

Take advantage of opportunities where the sandwich board can correspond with brand colors and style of wayfinding signage, painting of building, and door and window vinyl. That way you are telling a story with all of your selling surfaces.

HAMBRGR sign from Hamilton, Cananda.

Mermaid Books has a nautical theme and draws people to the somewhat difficult to find basement entrance on the side of the building.

Lineage sandwich board in the Audubon Park Garden District of Orlando, Florida.

Finally, the Nourish Market sign in Cheboygan, Michigan, while a bit undersized and slightly worn, does correspond with brand colors on the building.

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About Isaac Kremer

Isaac D. Kremer, MSARP, is a nationally recognized expert in the revitalization of commercial districts. Professionally he is the Executive Director of Experience Princeton, a business improvement district in Princeton, New Jersey. Kremer is a sought after speaker having been invited to speak at over 30 conferences. The prior two downtowns he managed were named Great American Main Street Award (GAMSA) Semifinalists, and Metuchen, New Jersey where he and his family live was named a GAMSA winner in 2023 by Main Street America.

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