Field Notes: Retail Promotions

Isaac Kremer/ April 11, 2023/ Field Notes, Social/ 0 comments

Retail promotions are designed to make cash registers ring for businesses. This is different from special events that draw people to an area but does not typically lead to direct spending at local businesses. Small Business Saturday is perhaps the best known example of a retail promotion, encouraging people to shop at small businesses the Saturday after Thanksgiving each year. A successful retail promotion can give a much needed boost to revenues.

Haunted Dow town, Metuchen, New Jersey, October 2022
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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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