Downtown – East Stroudsburg, Pennsylvania
Once the birthplace of the J.J. Newberry Co. Stores, today the Renegade Winery is located here. Down the block is the Urban Winery.
This public art mural depicts a vintage train emerging from a tunnel. It is somewhat surprising to encounter this scene off of a parking lot.
Newberry’s Yard of Ale is another establishment that contributes to the food and beverage sector in Stroudsburg. The branding for Yard of Ale extends down to their movable sidewalk partitions. An expansive storefront has a metal arched opening that allows transparency and flow between the bar inside and the sidewalk.
Flood’s also contributes to the food and dining cluster. We include them here for their green waterfall awning that has the business name on the closed end. Typically we find names best on the valance of awnings. While this design gives visibility, similar to a blade sign, rarely does excessive text on an awning work from a design perspective.
This architectural feature caught our eye. A segmental-head door with a round-headed transom window has a segmental arched transom sill.
Marco Antonio’s Spanish and Portugese Cuisine is in a historic building that has been well adapted for restaurant use. The segmental arch frames the storefront on the ground floor. A trio of round arch windows are on the upper floor. Despite being replaced with modern rectangular windows, the window hoods still give the building character. Finally, there is a corbelled brick detail leading to the cornice that is broken by a central pavilion rising above the cornice line. Buildings like this, even in their somewhat remuddled state, add much to the character and sense of place in any downtown.
Lastly, this wayfinding element identifies Stroudsburg as being the “Heart of the Poconos.” Postings for upcoming events are included behind glass in a locked cabinet.