Double-Diamond Design

Isaac Kremer/ March 4, 2024/ Civic, Field Notes, Physical, Writing/ 0 comments

There are two phases of design work: to define a problem and develop a solution. Each phase has a diverge and converge element. Defining problems begins by understanding of space and the awareness that all problems can’t be solved. Then it converges on how to best serve customers in a distinctive way. For solution development we also can’t build all solutions, so we need to find quick and dirty ways to converge on solutions. A risk in the design process is to jump to solutions and developing a minimum viable product (MVP) without conducting customer interviews, ethnography, strength and weaknesses of viable products, and survey work. In a way this saves four weeks of problem definition and wasting four months on solution development to develop a MVP, test it, and find out it does not work. The odds of getting something right when trying something new are very low.

In Double-Diamond Design sometimes it is possible to flip the diamonds and get inventions out of the lab. Still requires doing the same work.

Credit: Thomas Eisenmann, Harvard Business School.

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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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