1023 Form
1031 Exchange
50 year rule
501(c)3
501(c)6
504 Loans
509 (a)
7(a) Loans
8(a) Program
abandoned building tax credit
abatement
accessibility
accessory dwelling unit
accessory use
accommodations tax
act of god
ad copy
ad hoc
ADA
adaptive re-use
ADR
Ads Manager
ADU
adverse effect
advertising
advertising plan
advertorial
advocacy
affinity groups
agency commission
agenda
airbnb
algorithm
amendment
amenity
Americans with Disabilities Act of 1990
analytics
anchor tenant
angel investor
annexation
annual giving
annual operating budget
annual report
appeal
appropriation
ARC
architectural drawings
articles of incorporation
ask
asking rent
audience
audited financial statement
auditor’s opinion
available space
average daily rate
awning
B Corporation
B2B
B2C
B2G
background buildings
Bailey Bill
balance sheet
balanced budget
bankruptcy
banner ad
barriers to entry
BBB
bed tax
benchmarking
bequests
BID
big box
Bilbao Effect
billboard
blackout dates
bleed
blend and extend
board composition matrix
board governance
board of directors
bond
boosted post
bounce rate
brand ambassador
brand awareness
brand management
brand positioning
brand usa
BRE
bricks and mortar
bridge loan
brownfield
BRS
budget
building cap
building envelope
building inventory
buildout
build-to-suit
built environment
business bank account
business credit profile
business cycle
business incubator
business inventory
business manager
business plan
Business Retention Strategy (BRS)
business start-up support
business structure
bylaws
call to action
CAM
campaign
canopy
capacity building
capital campaign
capital expenditure
capital expenses
capital improvement
capitalization rate
cash accounting
cash flow statement
catalyst project
catalyst strategy
CBD
CDBG
Certificate of Appropriateness
Certified Local Government
character-defining features
chargeback
charity registration
CID
CIP
city council
Class A Building
Class B Building
Class C Building
clean and safe design
CLG
click through rate
clickbait
cluster
COA
code
COGS
cold building
collateral
colonnade
column spacing
common area
common area maintenance fees
community development block grant
compatibility
complete streets
comprehensive plan
concept
condemnation
conflict of interest
consent agenda
content
content marketing
context
contiguous
contingency
contingency plan
Convention and Visitors Bureau (CVB)
conversion rate
conversion study
co-op advertising
coordination
cornice
Cost of Goods Sold (COGS)
cost per click
council form
council-manager form
coworking space
CPC
CPTED
CRA
creative economy
creative office space
creative placemaking
creditworthy tenant
crisis management
critical time plan or critical path
CRM
cross-channel
crowdfunding
crowdsourcing
CRS
CTA
CTR
customer journey
customer relationship management
CVB
CVR
DBA
DDA
debt coverage ratio
debt service
delivered
demographics
demolition by neglect
density
Design
design guidelines
design review
designated market areas
Destination Marketing Organization (DMO)
determination letter
development agreement
development plan
direct message
direct service
direct vacancy rate
directors and officers insurance
displacement
dissolution
distribution building
district
DM
DMA
DMO
Doing Business As (DBA}
donor
DOR
DOT
drive time
E3
easement
e-commerce
Economic Vitality
edges
effective rent
egress
email marketing
eminent domain
employer identification number
enclosure
endowment
engagement rate
enterprise fund
entrepreneurial ecosystem
entrepreneurial training
EPA
ephemeral content
equity financing
Euclidean zoning
event impact calculator
event organizers
evergreen content
executive committee
executive session
experiential retail
exurban
facade
FAM
familiarization trip/tour
Federal Historic Rehabilitation Tax Credit
fenestration
festival
fiduciary duty
financial report
findings of fact
fiscal agent
fiscal year
flat rate
flex facility
floor area ratio
Freedom of Information Act (FOIA)
follower
force majeure clause
Form 990
form-based code
forward strategy
Four Points
franchise
Freedom of Information Act (FOIA)
frequency
functional obsolescence
funding cycle
fundraising expense
funnel
G.A.A.P.
gap financing
general fund
general obligation bond
gentrification
geofencing
geotargeting
ghost mural
GIS
governance
governor’s conference
grant
grant agreement
greenbelt
greenfield
grid
gross absorption
gross lease
gross profit
ground lease
group tour
growth node
guidestar
hard infrastructure
hashtag
heads in beds
historic context
historic fabric
historic integrity
historic preservation ordinance
historic resource
historic tax credit
home rule
Hope VI Main Street Grant
HPC
HTC
hub and spoke tours
HUD
IBC
IEBC
image building events
impact fees
impressions
incremental development
indicators
infill
in-kind donation
insert
insertion date
insertion order
internal rate of return
International Existing Building Code (IEBC)
invoice
IPA
IRR
itinerary
joint venture
Key Performance Indicators (KPI)
KPI
landing page
landmark
lead
leased space
leasehold
leasing activity
LEED
letter of intent
license agreement
lifestyle center
LIHTC
Limited Liability Company (LLC)
line item
lines of credit
LLC
LMI
lnfographic
LOA
load-in/load-out
loan-to-value ratio
local historic district
logistics management
LOI
Main Street
Main Street District
manufacturing building
market analysis
market demand
marketing
marketing campaign
marketing plan
MASC
master lease
master plan
mayor-council form
media kit
media outlet
memorandum of agreement
memorandum of understanding
metrics
mill
millage
minutes
mission statement
mitigation
mixed use
mixed-use development
modified lease
mothballing
MOU
MSA
MSAI
MSSC
Municipal Improvement Act of 1999
NAICS
National Historic Preservation Act of 1966
National Park Service
National Register Criteria
National Register District or Listing
National Register of Historic Places
NEA
net absorption
net cash flow
net lease
net operating income
net profit
niche
NMTC
NNN
NOi
non-conforming use
non-contributing property
north american industry classification system
NPS
NR
NTEE Code
NTHP
occupancy
occupancy cost
omnichannel retail
one-stop business services centers
opportunity zone
opt-in
ordinance
organization
OTT
over-the-top
OZ
P3
paid partnership
parklet
partnership
pay-per-click
pedestrian flow
pediment
pedlet
permanent restricted assets
permitted use
placemaking
planned giving
planned urban development
platform
pledge
pocket park
point of sales
pop-up retail
POS
post event feedback
post event report
PPC
PR
preleased space
press release
press trip
private lender
pro forma
proclamation
program
promotion
proof
property inventory/survey
proportion
PSA
public art
public charity
public hearing
public meeting
public realm
public record
public relations
public service announcement
PUD
quorum
rack card
rate
rate card or rate sheet
RBEG
reach
receipt
Reconstruction
registered agent
Rehabilitation
relevance score
renewal option
rental agreement
Request for Proposal (RFP)
request for qualifications
Request for Quote
resolution
restoration
retail promotion event
retargeting
retrofit
revenue bond
revenue per avaluable room
revpar
RFP
RFQ
rhythm and pattern
rider
risk management
RLF
road diet
Robert’s Rules of Order
room block
room nights
ROS
ruling year
run-of-site
sale leaseback
Sarbanes-Oxley Act (SOX)
SBA
SBDC
SC Abandoned Buildings Revitalization Act
scale
SCDOR
scenic corridor
SCORE
SCPRT
search engine marketing
search engine optimization
Secretary of State Registration
Secretary of the Interior’s Standards
Section 106
Section 4f
SEM
sense of place
sentiment analysis
SEO
setback
shadow space
shareable content
shared parking agreement
shell space
SHPO
SIC
sign ordinance
site inspection
site plan
Small Business Development Center
small scale developer
small scale manufacturing
SMART Goals
smart growth
SMEs
social listening
social media monitoring
social proof
social selling
soft infrastructure
sole source
solopreneur
SOS
South Carolina Restaurant and Lodging Association
Southeast Tourism Society
SOX
special events
speculative
sponsor
sponsor package
sponsored post
spot
sprawl
stabilization
stakeholders
Standard Industrial Classification (SIC) Code
State Historic Rehabilitation Tax Credit
statement of activities
statement of financial position
statement of functional expenses
statute
STR
STR Reports
strategic plan
streetscape
strip center
strong mayor
STS
sublet space
SWOT analysis
tactical urbanism
take-up
target audience
targeting
tenant mix
TIF
TIF District
tourist
town center
traffic
transformation strategy
triple net lease
turnkey
UGC
universal design principles
urban renewal
USDA
user generated content
vacancy rate
vanilla box or vanilla shell
variance
vendor management
vernacular
vibrancy amenity
VIC
viral
vision statement
visitors center
visual merchandising
walkability
walkscore
wayfinding
weak mayor
WeShop SC
wetland
Women’s Business Center
work letter
work plan
working board member
working capital
zero-lot line
zoning
Source Citation
Davis, Hannah. Main Street Glossary: All the Terms Main Streeters Need to Know to Get Stuff Done and Have a Seat at the Table. Chicago, Illinois: Main Street America. 2025.