The Eddie G. Robinson Museum in Grambling, Louisiana, honors the memory of a college football coach who worked to overcome the stigma of racial segregation. Located on the campus of Grambling University this museum is the outgrowth of a volunteer effort to find a suitable way to honor Mr. Robinson. These efforts were greatly aided by an appropriation of $3.3 million from the Louisiana State Legislature in June 2008. This allowed for the original women’s gym on Grambling’s campus to be converted. The museum includes a small theater, a display wall with photos of every Grambling player who went pro, and a scale model of the Cotton Bowl scoreboard showing the final score of Grambling’s victory over Alcorn State in 1985. The museum also houses primary source materials including oral histories, playbooks and game plans, and correspondence.
The museum is one of several attractions along the Louisiana African-American Heritage Trail, beginning in New Orleans and making its way through south and central Louisiana to the north end of the state. This program with the tagline “A story like no other” has a professionally produced website, with video and music introduction. Less a trail than a collection of sites throughout the state, this still represents a notable effort to present African-American heritage throughout Louisiana.
GMC Advertising is responsible for the “A Story Like No Other” campaign. They were the recipients of three “Addy” awards for this work. The Mosaic Award and the Judges Award-as well as a Gold Award for Sound Design-were given in recognition of a series of narrative vignettes featuring Academy Award-winning actor Louis Gossett, Jr. GMc+Company created, wrote and directed the series as part of a multimedia campaign to promote Louisiana’s African American Heritage Trail, a project of the Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism.
Louisiana African-American Heritage Trail