context
Much like a building needs the right scale, it also needs to be built in context. This means that the building suits its surroundings in style, materials, and proportion. A glass skyscraper rising on a block of low-rise, brick townhouses, then, would be referred to as “out of context.” 2. gaining a deep understanding of an event’s purpose, target audience, and the environment in which the event will be held; events with appropriate location or venue helps attendees feel connected and engaged. (Davis, 2025)