Field Notes: Local First

Isaac Kremer/ April 22, 2023/ Field Notes, Social/ 0 comments

Local First leads the development of an economy grounded in local ownership that meets the basic needs of people, builds local wealth and social capital, functions in harmony with our ecosystem, and encourages joyful community life.

Independently organized Local First programs define local as follows:

  • Locally owned
  • Privately held
  • Headquartered in the community

When making the case for why to buy local, for every $100 spent at a local business, $68 stays in the local economy. This money that stays in includes local supplies, local service, local taxes, wages, and donations. Money that leaves the local economy is usually in the form of imported supplies.

Regions such as Kent County, Michigan, found that if they redirected 10% of all retail sales in their county to local merchants that they would achieve $140 million in new economic activity, create over 1,6000 new jobs, and provide over $50 million in new wages annually.

Local First “Member” decal as seen in Albion, Michigan, April 2022.

The way to get started with a Local First program is to organize a small group of businesses. Next steps are to engage in community education and collaborative marketing. Window clings identifying a business as a Local First, locally owned business is one of the most common steps. Media campaigns might involve a monthly radio spot, a quarterly newspaper or magazine column, co-marketing ads, and letters to the editor about the importance of supporting local businesses.

We first became acquainted with the Local First movement during the “Promoting the Local Economy” on demand course through the Main Street America Institute. This and other on-demand courses are available to view here.

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About Isaac Kremer

A nationally recognized downtown revitalization leader, downtowns Isaac managed achieved $350 million of investment, 1,300 jobs created, and were 2X Great American Main Street Award Semifinalist and a 1X GAMSA winner in 2023. His work has been featured in Newsday, NJBIZ, ROI-NJ, TapInto, and USA Today. Isaac is a Main Street America Revitalization Professional (MSARP) with additional certifications from the National Parks Service, Project for Public Spaces, and the National Development Council.

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