City Market – Roanoke, Virginia

Isaac Kremer/ December 22, 2012/ Economic, Field Notes, market/ 0 comments

In Roanoke, Virginia the street Market Square SE terminates at the City Market. The City Market was renovated in 2011. Today it has a food court with indoor dining area and stage for community gatherings and performances. Sheds with permanent metal tables for vendors are outside of the market along Market Square SE. This evokes the feeling of an outdoor market. This proximity of the farmers and market vendors to storefronts creates a nice synergy between the two.

Market sheds lining the sidewalk along Market Square SE.

Inside the City Market

The mosaics on the sidewalk at the entrance of the market were executed by Cheryl Foster from Temple Hills, Maryland. Foster gave each panel a focus tied to historical data. Cornucopia and Butcher Man focus on activities that took place in and around the market building. Banjo Boy ties in the musical heritage of the region and Norfolk and Western honors Pullman porters and the roots of Roanoke as a railway town. The project was coordinated by the Roanoke Arts Commission and funded through the Percent for Art Program and market building renovation funds.

The City Market Building is marketed with the A-frame signage and promotions held in and around the market.

Return Visit in 2016

Sheds opposite from the City Market with permanent metal tables.
View of the street with sheds and parking to one side, the other side remaining clear. The City Market is visible at the end of the street.
View of the City Market with the Taubman Museum of Art in the background.

Some stores stand out for their signage, blade signs, and design of the storefront.

Shabby Love

Villages of Africa

chocolatepaper

Cafe & Bakery

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About Isaac Kremer

IsaacKremer.com is the personal website of Isaac Kremer, MSARP, a nationally recognized leader in the Main Street Approach to commercial district revitalization with over 25 years of experience. Kremer, New Jersey's first certified Main Street America Revitalization Professional (MSARP), has served as founding executive director for organizations like Experience Princeton and the Metuchen Downtown Alliance, which won a Great American Main Street Award under his leadership. He recently became director of the Royal Oak Downtown Development Authority in Michigan.

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